Our Services

William R. Parker Sr. founded Parker Financial Group in 1978 so he could offer his clients high-quality, personalized financial advice. We can offer a broad selection of investment opportunities, retirement planning strategies, insurance protection, and estate planning strategies. In 1997 William C. Parker (Bill) joined his father as a partner in Parker Financial Group. In 2000 Parker Financial relocated their practice from downtown Grand Rapids to their current Rockford location, which was originally an 1890’s drugstore. And in 2021, Bill welcomed Benjamin LaDuke (Ben) as a new partner to the practice.

We provide the objective advice and personalized attention that you should expect from a smaller, independent firm. Our clients also receive the benefits of working with a major firm. Cambridge Investment Research of Fairfield, Iowa, our Broker Dealer, is one of the largest independent Broker Dealers in the country.

Our mission is to manage the wealth and expectations of our clients. We strive to provide quality service, to work with you as your trusted advisor, and to use our knowledge and experience to create value. We cultivate relationships based on trust and long-term perspective.

We consider ourselves a Personal Chief Financial Officer (CFO) for our clients. Our goal is to assist our clients in focusing on essential financial considerations by developing and implementing sound financial strategies. As a Personal CFO, we use our professional knowledge, experience, and resources to identify important financial matters, review reliable options, and if required, assemble experts to assist with implementing your strategy.